Showing posts with label Nokia. Show all posts
Showing posts with label Nokia. Show all posts

Thursday, 13 May 2010

Market forces will overcome mobile device fragmentation says Analysys Mason

Fragmentation is a major issue for portable multimedia
As the mobile industry catches up with the iPhone, device fragmentation will increasingly become an issue and  the costs and effects of potentially needing to rewrite (and maintain) every application for every device and platform combination will become increasingly noticeable, says Jim Morrish, Principal Analyst at Analysys Mason. This has recently been highlighted by Adobe’s desire to use Flash CS5 to write software once for deployment across multiple mobile platforms, and Apple’s recent actions that effectively prevent Flash-compiled software from being admitted to the App Store.
In the medium term, defragmentation may be driven by developers of more-sophisticated applications, mobile operators, handset manufacturers and the use of browsers as runtime environments, and combating device fragmentation is currently high on many agendas in the mobile industry.
This is in the context of a boom in smartphones worldwide, forecast to grow at an annual rate of 32% between 2010 and 2014, according to a Analysys Mason report, Smartphones forecast to grow to 26% of handsets by 2014.
More than 50% of this growth will be generated in developing Asia–Pacific and Latin American markets. Western European, North American and developed Asia–Pacific markets combined will account for less than 30% of total growth, so it is clear that the market for smartphones will transform over coming years.
This means initiatives to combat the effects of device fragmentation are now moving centre-stage. The GSMA recently announced the Wholesale Application Community, which will take the JIL (browser widget) and BONDI (handset API standardisation) initiatives and develop them into a common standard for widget-based applications. It will also take advantage of the work that the GSMA has already undertaken in developing open network APIs (OneAPI).
Others are taking an alternative approach to the same problem, promoting a ‘write-once, deploy-many-times’ scheme. For instance, Tech Mahindra is working to develop software that will ‘translate’ applications between incompatible OS environments, and Nokia is seeking to exploit the Qt application development environment, which is capable of compiling applications into code suitable for a variety of devices and platforms. Writing a mobile application once and then compiling it into many OS environments (cross-platform compilation) is also something that Adobe is pursuing with Flash CS5, as are Appcelerator with Titanium, Metismo with Bedrock and Nitobi Software with PhoneGap.
Another theme in the battle against device fragmentation is the extension of a ‘smart-like’ environment to non-smart phones. Opera Software is mining this vein, with its server-side widgets that are accessible via a handset web browser client, and shift application processing requirements off the handset and into the network. Another example is Silent Communication, which has written a proprietary software client that it claims will work on the majority of handsets shipped in developed markets during the past two years. The client acts as an abstraction layer, enabling the effective roll-out of standardised applications across a large range of handsets. An example is visual voicemail, which the company soon expects to roll out across the whole range of handsets from a leading manufacturer.
From a developer’s perspective, many of the defragmentation initiatives can simply seem to result in more fragmentation. Apple’s recent stipulation that all App Store applications must be originally written in Objective-C, C, C++ or JavaScript as executed by the iPhone OS WebKit engine – not, for example, in Flash and then compiled – adds further complexity (although cross-platform compilers that use Apple’s SDK may sidestep this restriction).

Moving forwards in a fragmented world It is unclear how this situation will evolve, but fragmentation is certainly here to stay for the foreseeable future and will continue to affect different applications in different ways. For example, it might be easier to port sophisticated games that depend on specific handset capabilities (such as a touchscreen interface) between OS environments for handsets with similar capabilities than it would be to port them within OS environments for handsets with different capabilities. Such an effect may drive some standardisation among high-end smartphones – for example, manufacturers and developers might adopt the latest iPhone capabilities as a lowest common denominator. The reach of sophisticated applications beyond this set of phones would then be determined by a simple business case: the incremental cost of tailoring the application compared with the addressable market per additional handset type, combined with an expected sales-conversion rate.
Many simple applications are relatively untroubled by fragmentation within OSs. For example, Nokia’s Ovi app wizard enables users to construct an RSS newsfeed client in a few minutes, and the resulting application runs on nearly all Nokia devices that support Ovi Store. Other relatively simple applications may simply be developed as browser widgets.
Operators and handset manufacturers are likely to be the driving force behind the development of more-sophisticated applications that are suitable for a large cross-section of devices. Such effects suggest that in the medium-term new dynamics may emerge in the market for mobile content and applications, including:
  • a range of high-end handsets (running various OSs, but similar in terms of functionality) that benefit from an extensive and sophisticated developer community, using cross-platform compilation and application translation tools
  • a significantly larger group of diverse handsets (not necessarily smartphones) that will have access to a more restricted set of moderately sophisticated applications for which investment by operators or handset manufacturers to overcome device fragmentation is financially viable
  • an extensive range of less-sophisticated applications, available via a browser interface across an extensive range of handsets.
Against this framework, the main opportunity for mobile operators will be to drive the creation of high-quality applications that transcend the boundaries of OSs or specific handset types. These applications’ ability to drive customer acquisition and limit churn will provide the justification to do so.
Reblog this post [with Zemanta]

Thursday, 21 January 2010

Nokia launches Ovi maps to challenge to sat-navs

Nokia launches Ovi maps to challenge to sat-navs

Free turn by turn software to encourage developers with satnav applications - something you had to pay for up until last week - does this mean people didn't (almost certainly) especially on smaller phone screens. But it is a great opportunity for developers.

Posted using ShareThis
Reblog this post [with Zemanta]

Friday, 31 July 2009

Phone market rankings show return to growth

Global shipments of cell phones in the second quarter climbed 4.7% compared to the first, marking the first sequential increase for the market since the third quarter of 2008, according to market researchers iSuppli.
Worldwide shipments amounted to 265 million units in the second quarter, up from 253 million in the first, but the yearly total is still expected to be down on last year. Nokia continues to lead the market, pulling further ahead of Samsung, while Motorola has managed to halt its decline.
The world’s Top-5 handset suppliers dramatically outperformed the smaller players in the second quarter. Combined shipments for the Top-5 brands rose by 12.1 percent in the second quarter compared to the first, while all other companies together experienced an 18.1 percent plunge.
“The moderate increase indicates the worldwide mobile handset market is bottoming out and now is returning to growth,” said Tina Teng, senior analyst, wireless communications for iSuppli. “Much of the growth was generated by two emerging regions: the Middle East and Latin America. Furthermore, several aggressive promotional campaigns boosted sales in North America, with regional shipments rising by 8 percent during the period.”
The rise in shipments is welcome news to a handset industry that has seen nine months of contraction. Shipments declined by 0.3 percent in the third quarter of 2008, by 2.6 percent in the fourth quarter of last year and by a stunning 16.4 percent in the first quarter of 2009. By the first quarter of 2009, shipments had fallen by 58.8 million units compared to before the downturn began in the second quarter of 2008.
Shipments are expected to rise by 6 percent 280.9 million in the third quarter and by 8.3 percent to 304.2 million in the fourth. Despite the quarter-to-quarter increases, annual shipments are still expected to contract by 9.9 percent in 2009, with the total for the year amounting to 1.1 billion units, down from 1.23 billion in 2008.
“The global economic downturn has had a particularly harsh impact on the worldwide mobile handset as declining disposable incomes dissuaded consumers from making non-essential purchases like upgraded wireless handsets,” Teng said. “The recession brought to an end eight consecutive years of annual shipment growth for cell phones, and will result in the first market contraction since 2001.”

Big handset makers get bigger

However, among the Top-5 individual company performances vary dramatically, although the rankings for these companies did not change compared to the first quarter.

The best performance in the second quarter was posted by South Korea’s LG Electronics where handset shipments rose to 29.8 million units in the second quarter, up 31.9 percent from 22.6 million units in the first quarter. Its market share rose by 2.3 points to 11.2 percent. “LG's strong performance in the second quarter was due to its success in emerging regions, including the Middle East and Africa,” Teng said. “The company also managed to orient its product mix to more profitable handsets including new touch-screen devices.”

Motorola stops the bleeding

Embattled handset brand Motorola managed to increase its shipments by 0.7 percent to 14.8 million units, up from 14.7 million in the first quarter. While Motorola still underperformed the market and lost share, the rise brought to an end three consecutive quarters of declines in shipments for the company.
“Motorola finally has put a stop to its shipment slide due to its improved performance in North America and Latin America,” Teng said. “With this increase in shipments, Motorola has managed to secure its No.-4 ranking in the market.”

Nokia expands its lead

“The No.-1 player, Nokia, has been defending its dominant position since the third quarter of last year due to rising competitive pressure from Samsung, which has been expanding its sales in Europe and in emerging markets,” Teng said. “The company also has faced rising competition from smart phone players including Research in Motion and Apple.”
Nokia was able to gain 2.1 percentage points of market share in the second quarter, with its shipments rising to 103.2 million units.
Samsung Electronics remains on track to achieve its target of more than 200 million mobile handset unit shipments this year. The company’s refreshed product lineup allowed it to increase its shipments by 14.2 percent and its share by 1.6 points compared to the first quarter.
Sony Ericsson, however, had another disappointing quarter.
“The company is known for leveraging the brand strength from Sony and its mid- to high-end multimedia devices,” Teng said. “Sony Ericsson’s product portfolio has not been adequately aligned with the two fastest-growing segments: smart phones and ultra-low-cost handsets.” Company shipments declined by 4.8 percent and market share dipped by 0.5 percent from the first quarter.


Reblog this post [with Zemanta]

Thursday, 25 June 2009

Key Intel deal with Nokia for mobile chips

Coming soon after Intel's acquisition of Wind River, the tie up of Intel and Nokia to develop new mobile chips is a telling move. Intel needs to migrate into the smartphone business before its laptop starts declining - the move to a 'pocketable' format is the key here.
Intel sees this step as further uniting the Internet with mobile phones and computers in a long-term relationship to develop a new class of Intel Architecture-based mobile computing device and chipset architectures which will combine the performance of powerful computers with high-bandwidth mobile broadband communications and ubiquitous Internet connectivity.
Both companies are expanding their longstanding relationship to define a new mobile platform beyond today's smartphones, notebooks and netbooks, enabling the development of a variety of innovative hardware, software and mobile Internet services.
Taking advantage of each company's expertise as leaders in their respective fields, these future standards-based devices will marry the best features and capabilities of the computing and communications worlds and will transform the user experience, bringing incredible mobile applications and always on, always connected wireless Internet access in a user-friendly pocketable form factor.
The Intel and Nokia effort includes collaboration in several open source mobile Linux software projects. Intel will also acquire a Nokia HSPA/3G modem IP license for use in future products.
"This Intel and Nokia collaboration unites and focuses many of the brightest computing and communications minds in the world, and will ultimately deliver open and standards-based technologies, which history shows drive rapid innovation, adoption and consumer choice," said Anand Chandrasekher, Intel Corporation senior vice president and general manager, Ultra Mobility Group. "With the convergence of the Internet and mobility as the team's only barrier, I can only imagine the innovation that will come out of our unique relationship with Nokia. The possibilities are endless."
The effort also includes technology development and cooperation in several open source software initiatives in order to develop common technologies for use in the Moblin and Maemo platform projects, which will deliver Linux-based operating systems for these future mobile computing devices.
The companies are coordinating their Open Source technology selection and development investments, including alignment on a range of key Open Source technologies for Mobile Computing such as: oFono*, ConnMan*, Mozilla*, X.Org*, BlueZ*, D-BUS*, Tracker*, GStreamer*, PulseAudio*. Collectively, these technologies will provide an open source standards-based means to deliver a wealth of mobile Internet and communication experiences, with rich graphics and multimedia capabilities.
Hosted by the Linux Foundation, Moblin is an optimized open source Linux operating system project for Atom-based MIDs, netbooks, nettops, in-vehicle infotainment (IVI), and embedded systems.
Maemo is a Linux operating system, mostly based on open source code and powers mobile computers such as the Nokia N810 Internet Tablet. The Maemo platform has been developed by Nokia in collaboration with many open source projects. For more information see www.maemo.org.

HSPA modem license

Building on today's announcement, Intel and Nokia have signed an agreement that will enable Intel to license Nokia's HSPA/3G modem technologies with the aim of developing advanced mobile computing solutions that deliver a powerful and flexible computing experience, combining 3GPP modem technology with the high performance and low power consumption of future Intel Architecture-based platforms.
The Nokia modem license complements Intel's broadband wireless technologies and will enable the company to extend chipset solutions incorporating Nokia's modem technologies across its mobility offerings in the future.

Wednesday, 10 June 2009

New lease of life for mobile gaming

New mobile games platforms for smartphone devices will boost the mobile games industry which has shown signs of slowing, says a new report from Screen Digest. Growth in the operator distributed mobile games market, which peaked at over 50 per cent in 2004 and 2005, will drop to just 7 per cent in 2009. New platforms such as iPhone, N-Gage and Android will help grow the market for mobile games outside operators’ portals. In total, games for new platforms accounted for no more than 15 per cent of mobile games revenues in the major North American and European markets in 2008.
This is a driver for more sophisticated video and graphics hardware within the smartphones to ensure a common capability for software and apps developers to write to, rather than targetting a specific platform or writing for the lowest common specification.
Apple retains its lead, as iPhone games account for 10 per cent of North American mobile games market. Whilst Nokia’s N-Gage games platform and Google’s application store Android Market also have the potential to grow the market for mobile games outside operators’ portals, it is Apple that has the key elements to retain its position at the head of the market.
A range of mobile players, including operators, device manufacturers, platform providers and third party retailers have all launched their own stores; but Screen Digest research suggests that games for Apple’s iPhone accounted for over $100m in revenues in the second half of 2008, taking more than 10 per cent of the North American mobile games market.
It is Apple’s combination of high-end appealing hardware, a large developer community, and easy to use retail environment – for which it had already built a strong billing relationship with consumers – that has enabled Apple to maintain its lead.
Java market still the largest
While new platforms and sales channels will grow the market for mobile games outside operators’ portals, the market for games from operators will, in the short to medium term, remain the largest. Screen Digest believes that the trend for new platforms and application stores which offer developers a greater share of revenues, a more receptive audience, and a wider array of content, will see smaller publishers reduce or abandon development of games for release through existing operator-run portals. With their operator deals already in place, this trend will present the big publishers with the opportunity to consolidate their lead at the top of the largest market for mobile games.
The App Store effect
For the big publishers the greatest impact of the iPhone and App Store may not be in the extra revenues derived from selling games through the store but in the effect of the App Store’s business model on the wider mobile games market. Awareness of mobile games has increased and the success of the business model has already persuaded some network operators to lower their revenue shares and move towards their own application stores. The 70 per cent share of revenues offered to developers by Apple is now practically the default minimum that new store owners offer to developers and publishers.
"At the moment Apple is out in front – in terms of user experience, range of content and in generating consumer and developer interest in mobile games for its devices. While the market for mobile games on the App Store is strong, iPhone users still only account for a tiny proportion of the market. In Q4 2008, iPhone shipments made up less than 2 per cent of total handset shipments. Handset manufacturers and network operators currently adopt a ‘one store for all’ approach although platform-specific and on-device stores stand the best chance of success, as far as mobile games are concerned,” said Jack Kent, Research Analyst at Screen Digest.

Thursday, 5 March 2009

Android OS smartphone sales to surpass OS X iPhone by 2012 says Informa

Market researchers Informa Telecoms & Media are predicting that sales of Android portable multimedia devices will outsell the Apple iPhone systems by 2012.

The researchers are also predicting a 10% fall in smartphone sales this year as the credit crunch bites, but sales will remain robust with 35.3% year on year growth and 13.5% penetration of all handsets. By 2013, that penetration will have trebled to just over 38%, driven by the open source move of the Symbian foundation.

I'm not so sure - the interface, usability and reliability of the iPhone will help keep sales up, and the success of the applications marketplace (coupled of course with iTunes) will make the iPhone harder to overtake.


“The smartphone segment is no longer as simple as it was a few years ago”, says Gavin Byrne, Research Analyst at Informa Telecoms & Media. “Since early 2007 Symbian, Microsoft, Linux and BlackBerry OS have been joined by Apple’s OS X iPhone, Android and recently Palm’s Web OS”.
“In 2008, there were almost 162 million smartphones sold, surpassing notebook sales for the first time”, says Byrne. Just over 49% of smartphones sold in 2008 were based on Symbian OS, a significant drop from a near 65% share it enjoyed one year earlier. While this is in large part due to the relatively poor performance of Nokia’s smartphone range, it is also an indication of the popularity enjoyed by competing platforms including Linux, BlackBerry OS, Microsoft Windows Mobile, OS X iPhone and new entrant Android. This underlines the growing challenge that these platforms may present, in the mind of device vendors and operators.
Openness is a key criterion, while all in the mobile telecoms space now see the revenue potential of applications and services. Now more than ever, handset vendors must develop strategies to maximise these new revenue streams while reducing costs. Factors like these have led device vendors to alter their software platform strategies, like LG’s recent public declaration of its intention to launch 50 new mobile handsets using Microsoft Windows Mobile. In the past year Motorola, Sony Ericsson and HTC have also significantly modified their approach to the smartphone market. It has also become a growing focus for ODMs and for the operator focussed strategies of ZTE and Huawei.

Developers are key
As more and more value moves from device hardware to software, and also to content, developers are becoming increasingly central to the mobile handset value chain. Platform and applications development are in many cases already reaping the benefits of open source components and approaches, with LiMo Foundation, Android and the Symbian Foundation being the most significant device platforms in market. “The decision to move the Symbian platform to open source is crucial in maintaining its leadership over Android, Linux and Microsoft”, says Byrne. The growing importance of content development is reflected in the efforts that Apple, Google, Nokia, Microsoft, Qualcomm and Adobe have gone to facilitate development and a route to market, as represented by their application stores.
“In the wider handset market, Informa Telecoms & Media expects that the global recession will cause total new handset sales to fall by 10.1% in volume terms in 2009” adds Byrne. “However, its effect will not be felt equally across all segments. While demand in the mid tier will fall away during 2009, sales of new smartphones will grow over 30% to 211.2 million units, driven by innovative new devices and operator subsidies designed to promote mobile data consumption, so that by 2013 almost four in every ten handsets sold worldwide will be a smartphone. With impressive growth rates like this, the smartphone market has proved too attractive to companies in adjacent market segments, such as leading notebook vendor, Acer.”

Tuesday, 17 February 2009

Qualcomm finally makes inroads at Nokia

After years of trying Qualcomm appears to have cracked Nokia, with the two companies planning to develop advanced UMTS mobile devices, initially for North America. The companies intend for the devices to be based on S60 software on Symbian OS, the world’s most used software for smartphones, and use Qualcomm’s current Mobile Station Modem (MSM) MSM7xxx-series and MSM8xxx-series chipset for processing performance and ubiquitous mobile broadband capabilities. The first mobile devices based on this collaboration would be expected to launch in mid-2010 and be compatible with the forthcoming Symbian Foundation platform.
“Nokia is very pleased to be in discussions with Qualcomm around designing mobile devices that can benefit from the high level of integration found on MSM chipsets,” said Kai Oistamo, executive vice president, Devices, Nokia. “We are eager to demonstrate to the industry the possibilities that exist when innovative and open software is combined with advanced hardware solutions.”
“Nokia and Qualcomm are leaders in advanced wireless technologies, and this new level of cooperation would bring exceptional leaps in mobile performance to people around the world,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the possibility of the substantial synergies between S60 software and MSM chipsets.”

Ten best and worst phones

Mobile phone manufacturers risk losing their customers as they race to incorporate touch-screen features into their phones in a bid to copy Apple’s success, according to feedback from shoppers collated by customer review website, www.Reevoo.com.
More than 19,000 buyers of phones were asked by Reevoo.com to score and assess 226 phones against a range of criteria, including style and function. Reevoo.com’s analysis of feedback from customers shows that 5 out of ten phones in the bottom ten are touchscreen models.
In contrast, only 2 of the top ten phones are touchscreen. The top-rated phone with a score of 8.8 out of ten is the Nokia 5220 xpressmusic. The phone features a conventional key pad. Apple’s iPhone is the highest scoring touchscreen phone with a score of 8.3 out of ten.
The most important phone feature is its style, according to respondents, with 15.3% rating style highest. Next most favoured characteristics are being compact (14.1%), having a good camera (10.4%) and being good for music (7.7%). Lowest ranked criteria for customers are web browsing (1.5%) and email functionality (1.2%).


The top ten phones:

1. Nokia 5220 XPRESSMUSIC
2. Nokia E71
3. Sony Ericsson W595
4. Nokia 2680
5. Nokia 3110 Classic
6. Samsung M150
7. Apple IPHONE3G 16GB – touchscreen
8. LG KC910 Renoir – touchscreen
9. Nokia 6600 Slide
10. Nokia 3600

The bottom ten phones:

1. HTC Touch Diamond touchscreen
2. Sony Ericsson T303
3. Samsung Armani - touchscreen
4. Sony Ericsson C702
5. Nokia 6124 Classic
6. BlackBerry Storm 9500 - touchscreen
7. Samsung i900 Omnia - touchscreen
8. Nokia N96
9. Samsung U600
10. Samsung F490 - touchscreen

Thursday, 5 February 2009

Smartphone shipments set to grow this year

Smartphone shipments worldwide are projected to grow 13% in 2009 to 164 million units, providing bright market opportunities for both handset and chip vendors in the current economy, according to a new report from market researchers Forward Concepts. Nokia and Symbian (now part of Nokia) continue to dominate the market.
With the economy expected to be on the mend in 2010, Forward Concepts forecasts a compound annual growth rate of 21.7% to the 387 million unit level in 2013.
Nokia continues to be the leader in Smartphone shipments, with an estimated 2008 market share of 34%, followed by RIM at 13%, Apple at 9.6% and Sharp at 5.7%. Sony Ericsson follows with a 5.3% market share, then HTC at 5%, Motorola at 4.6% and Samsung at 4%. 16 other Smartphone vendors constitute the other 18% share.
Currently, Japan leads in Smartphone consumption, with a 21% 2008 market share, followed by Western Europe at 18%, and North America and China, each with 17%.
Symbian continues to be the leading Smartphone operating system, with an estimated 49% unit market share in 2008, while Microsoft Windows has grown to a 14% share, and RIM with 13%. Linux and its Android implementations have reached 11%, followed by ARM's O/S X with 10%, Palm with 2% and Danger at 1%. Although Symbian is expected to remain dominant, market penetration and shares of most of the other are projected to grow.
According to Will Strauss, Forward Concepts' president and editor of the report, "Despite the slowdown in the overall mobile handset market, the strong growth for Smartphones is partly due to the uptake in mobile data which leads to higher revenue for the operators. Because of the higher data revenue that it brings, we project that higher-end feature phones will lose market share to Smartphones as a result of the narrowing spread in (subsidized) up-front net cost to the end user."

"Strong 3G mobile Internet demand will drive a long-term growth trend in the global Smartphone market with 2013 penetration levels exceeding 50% in the major operator-subsidized regions of North America and Western Europe."
said Co-author of the report, Satish Menon.

The report also forecasts the components that go into these devices, including key integrated circuits like digital basebands, RF transceivers and PA's, communication processors, application processors, graphics, multi-touch screen controllers, memories and chips for all the new functions being added to Smartphones...like camera sensors, Wi-Fi, Bluetooth, FM, GPS, Mobile TV, NFC, fingerprint sensors, accelerometers, etc.
The detailed 607-page study profiles over 80 companies and includes 64 figures and 152 tables plus appendix. It is available from Forward Concepts at: www.fwdconcepts.com/Smartphones

Friday, 5 December 2008

Nokia launches N97 'Iphone killer'


The Nokia N97 has been touted as the company's response to the Apple iPhone, with tilting touch display, QWERTY keyboard and personalized home screen. But it marks the maturation of the portable computer format with a 3.5" touch display and full QWERTY keyboard.

"From the desktop to the laptop and now to your pocket, the Nokia N97 is the most powerful, multi-sensory mobile computer in existence," said Jonas Geust, Vice President, heading Nokia Nseries. "Together with the Ovi services announced today, the Nokia N97 mobile computer adjusts to the world around us, helping stay connected to the people and things that matter most. With the Nokia N97, Nseries leads the charge in helping to transform the Internet into your Internet".
Nokia likes to think it is introducing the idea of 'social location' by using the assisted GPS and an electronic compass. While this is intended to make it easy to update social networks automatically with real-time information, giving approved friends the ability to update their 'status' and share their 'social location' as well as related pictures or videos, it is more important for a wide ragne of location aware applications.
The N97 supports up to 48 GB of storage, including 32 GB of on-board memory, expandable with a 16 GB microSD card and a 5-Megapixel camera with high-quality Carl Zeiss optics, 16:9 and DVD quality video capture, and support for services like Share on Ovi for immediate sharing over HSDPA and WLAN.
It is expected to begin shipping in the first half of 2009 at an estimated retail price of EUR 550 before taxes or subsidies.
Review from Nokia World this week:

Trade prices on mobile phones