Wednesday 3 June 2009

Netbooks - the next generation


Netbooks could have a very different look as new mobile multimedia technologies change the opportunities for design.
Freescale Semiconductor has been working with a prestigious industrial design program to demonstrate next-generation form factors powered by processors based on ARM technology, such as Freescale’s i.MX515 device.
Freescale worked with the Savannah College of Art and Design (SCAD) for a program to explore requirements related to ergonomic issues, user interfaces, alternative form factors and even accessories for next-generation smartbook devices.

“As the smartbook market emerges, new form factors and product categories will evolve to support and better align with user needs, and our engagement with SCAD demonstrates Freescale’s intention to lead this evolution,” said Glen Burchers, Consumer Segment marketing director for Freescale. “This initiative has given Freescale valuable insight into how end-users prefer to interact with smartbooks, and this knowledge will be fed back into our chip design processes, ultimately resulting in future i.MX processors that enable compelling consumer experiences and entirely new classes of consumer devices.”

The best of the designs are being presented at the Computex trade show in Taipei tomorrow.
Last year, SCAD’s industrial design program was ranked among the most prestigious in the nation by the Almanac of Architecture and Design. Industrial design students work with the form and function of everyday products – designing them to suit user needs while also considering the demands and limitations of production. Coursework is combined with professional practice involving actual clients on projects for industries including consumer electronics, communications, entertainment, housewares, interaction, marine, toys, lawn and garden, consumer products and transportation.

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