Tuesday 20 September 2011

TI falls to #3 in smartphone chips

Smartphone Apps Processor Revenue Showed 65 Percent Growth in Q2 2011


The global smartphone applications processor market showed 65 percent year-over-year growth in Q2 2011 reaching $1.7 billion despite the ongoing strategy transitions at major OEMs such as Nokia and RIM, according to the Strategy Analytics Handset Component Technologies service in Smartphone Apps Processor Market Share: Qualcomm Takes Over 50 Percent Revenue Share in Q2 2011
According to the report, Qualcomm took 51.5 percent revenue share in the smartphone applications processor market in Q2 2011. Qualcomm, Samsung, Texas Instruments, Marvell and NVIDIA featured in the top-five smartphone applications processor share rankings in Q2 2011 in both unit shipment and revenue terms. Despite its OMAP processor strength, Texas Instruments fell to number three ranking in overall unit terms behind Qualcomm and Samsung in Q2 2011, reflecting the weakness at its major customer Nokia.
“Qualcomm took over 50 percent revenue share in Q2 2011 on the strength of its dominant market position in the Android ecosystem and Snapdragon processor momentum. Strategy Analytics estimates that Qualcomm’s applications processors powered over 60 percent of Android smartphones shipped in Q2 2011,” noted Stuart Robinson, Director of the Handset Component Technologies service. He added, “In contrast, despite their similar integrated approach Qualcomm’s competitors Broadcom and ST-Ericsson so far failed to capitalize on smartphone growth to build a strong position in the applications processor market.”
“Strategy Analytics estimates that dual-core processors accounted for 14 percent of total smartphone applications processor shipped in Q2 2011 and helped vendors such as NVIDIA and Samsung to move up the rankings”, said Sravan Kundojjala, Senior Analyst. “We believe that dual-core processors will help the overall applications processors market to maintain healthy average selling prices (ASPs) and to sustain revenue growth in the years to come.”

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