By Nick Flaherty www.flaherty.co.uk
Smartphone manufacturers need to accommodate seven core smartphone applications, the “Big Seven,” in their next-generation handset designs, according to In-Stat (www.in-stat.com). These big seven applications include email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Combined, the big seven will account for 7 billion downloads worldwide in 2014.
“In-Stat tracks 26 different categories of smartphone applications,” says Frank Dickson, VP of Research. “A designer can optimize a handset for any one of the application categories. However, it's the big seven applications that phone designers need to accommodate in each and every device.”
Recent research by In-Stat found the following:
- The three applications that have the highest compound annual growth rates through 2014 are micro blogging, mobile banking and VoIP.
- The number of Android apps downloaded is growing at the fastest rate; however, Apple applications still dominate both free and paid downloads. 2012 witnesses the last of the Palm OS application downloads.
- The tsunami of mobile applications has created a hyper-competitive market putting significant pressure on prices and margins.
- Productivity applications such as mapping, business and enterprise applications and phone tools & utilities generate 59% of all smartphone application revenue.
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