By Nick Flaherty, www.flaherty.co.uk
Not strictly multimedia but a way to purchase that multimedia content, and without having to rely on contactless technology being integrated into a handset.
DeviceFidelity, makers of In2Pay for the iPhone, have developed a casing that tuens an iPhone into a contactless payment terminal. This allows iPhone users to make contactless transactions, such as Visa mobile payments, by simply waving the iPhone in front of a contactless payment terminal. The solution combines DeviceFidelity’s In2Pay microSD technology with a specially designed, patent-pending protective case that adds mobile contactless capability and works with iPhone 3GS and iPhone 3G. By placing a removable In2Pay microSD into the protective case, iPhone users can take advantage of In2Pay's secure contactless capabilities where contactless transactions are offered. They range from buying goods in retail stores and at unattended kiosks, to transit ticketing, and even securely accessing buildings and computers networks. Trials are scheduled to start during the second quarter of 2010.
"The more than 200,000 apps on the App Store are an integral part of iPhone users' lives,” said Amitaabh Malhotra, COO at DeviceFidelity. "With In2Pay, we want to give both iPhone users and app developers the power to do even more, by putting the convenience of interactive secure mobile transactions, right at their fingertips, anywhere they are."
DeviceFidelity and Visa collaborated to combine Visa’s contactless payment technology, Visa payWave, and In2Pay technology to transform a mobile phone with a microSD memory slot into a mobile contactless payment device. Today’s announcement extends this functionality to iPhone and has the potential to accelerate the adoption of mobile contactless payments globally, especially in geographies where merchants have already upgraded payment terminals to accept contactless transactions.
"Visa is working to bring the security and convenience of digital currency to mobile users around the world," said Dave Wentker, Head of Mobile Contactless Payments at Visa Inc. “Our collaboration with DeviceFidelity can extend the reach of Visa mobile payments to millions of iPhone users.”
The In2Pay solution gives iPhone users the ability to add greater convenience, flexibility and functionality. The In2Pay solution is designed to stay attached to iPhone and provides a micro USB slot for users to sync and charge their devices. DeviceFidelity’s In2Pay microSD provides secure, convenient one-click access to contactless transactions. Compatible with smart card industry standards, the microSD can be issued and personalized like traditional smart cards or in the future through a secure download of the account information via a mobile network.
DeviceFidelity has multiple patents pending in the USA and several international countries for microSD and handset case based plug-and-play technology and recently launched a partnership program allowing application and Trusted Service Manager system developers to upgrade their NFC solutions by adding support for the In2Pay microSD. The In2Pay microSD can be inserted securely and easily into the In2Pay Case for iPhone.
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