Wednesday 10 February 2010

MIPS and Mavrix Technology Collaborate on Mobile SoC Development

Mavrix to Deploy MIPS-Based SoCs Running Android in PMPs, MIDs and Mobile Phones

Fabless US/Chinese chip maker Mavrix Technology is using the MIPS processor core for complete system-on-chip (SoC) solutions for the emerging Mobile Digital TV (MDTV) and portable multimedia market.
Mavrix and MIPS are working closely with companies in MIPS Technologies’ mobile ecosystem to develop a mobile SoC design that leverages the Android platform. Mavrix will target mobile applications including cell phones, portable media players (PMPs) and mobile internet devices (MIDs). Mavrix already has design wins with major Chinese cell phone OEMs using its MIPS-Based SoCs as co-processors for audio/video decoding. This new relationship builds on the companies’ existing relationship and involvement in these cell phone products.
“We have had marked success with MIPS cores, and are pleased to announce that our next-generation MIPS-Based SoCs will run Android for mobile devices including handsets,” said Dr. Zhenyu Zhou, CEO of Mavrix. “Our customers will benefit from the high performance and low power consumption of MIPS Technologies’ cores, and the speed and ease of development that the Android platform can provide. Android on MIPS, combined with our unique technology for multimedia processing, offers a valuable solution to OEMs and ODMs.”
“Android on the MIPS architecture provides a powerful platform for companies to develop unique and differentiated connected devices,” said Art Swift, vice president of marketing, MIPS Technologies. “Mavrix Technology is an innovative company that is on the leading edge of development, leveraging Android on MIPS for a new generation of high-performance, low-power SoCs for cell phones. We are pleased to team with Mavrix and other companies in the evolving MIPS Technologies mobile ecosystem to enable these next-generation products.”
Mavrix provides integrated mobile digital TV (MDTV) receiver and multimedia processor SoC solutions for the handheld market. Tailored specifically to meet Chinese OEM and ODM requirements, Mavrix’s manufacture-ready total solutions help its customers to quickly and cost-effectively add MDTV and movie play functions into handheld devices. Since its establishment in February 2005, Mavrix has raised $16 million in venture capital funding. The company currently has 80 employees with offices in Shanghai, China and Newport Beach, California.  


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