Samsung and TI demo first WVGA beam projector mobile phone

Samsung mobile with high-res capability powered by TI's DLP Pico chipset

Samsung Electronics has demonstrated a mobile phone with embedded projector at CES this year. The Samsung W9600 Projector Phone uses Texas Instruments' DLP Pico WVGA chipset to project native DVD images. The pico projection feature removes the limitations of the mobile phone screen by providing "big picture" viewing experiences for sharing pictures, watching videos, playing games, viewing e-mail attachments, and even giving presentations. Any content can instantly be projected whether it is stored on or streamed to the phone. Featuring a lightweight and compact design, the Samsung Projector Phone can display images in excess of 60 inches depending on ambient light conditions.

"Building upon the excitement and success of our W7900 projection phone in Korea last year, this new phone transforms the mobile phone experience, giving users the capability to share large, stunning native DVD images from the palm of their hands," said David Noh, vice president at Samsung Electronics. "We continue to transform the limitations of mobile viewing to provide complete mobile office and entertainment solutions that enhance people's lives."

"We are amazed that this kind of image in terms of size, brightness, and resolution is possible from a mobile phone -- and for Samsung to achieve this without any compromise in the form factor of a contemporary cell phone is truly impressive," said Frank Moizio, DLP Emerging Markets business manager. "This phone's 'big picture' capability not only enhances the individual use experience, but also gives the user the capability to share experiences in a compelling way -- opening the opportunity for numerous entertainment and business applications."


DLP Pico projection features:
-- Web surfing
-- Viewing digital photos (.jpg format)
-- Viewing video content in various formats including DivX
-- Giving PowerPoint slide presentations
-- Flashlight capabilities
-- Resolution: DLP Pico WVGA resolution with over 400,000 pixels
-- Contrast ratio: >2000:1
-- Image size: Greater than 50 inches depending on light conditions


Mobile phone features:
-- 5.0-megapixel camera
-- High-resolution color AMOLED touch screen
-- Intuitive flick navigation to view presentations and photo slide shows
-- Sleek and lightweight design

Other devices at CES using the DLP Pico chipset:

MOBILE PHONES
-- LG eXpo(TM)/AT&T Pico projector snap-on accessory: (HVGA); $179;
Available on AT&T's Web site
-- NTT DOCOMO Pico projector phone dock F-04B: (WVGA); Availability to be
announced
-- Samsung Embedded Pico Projector: (WVGA); Availability to be announced


CAMERAS
-- Asia Optical Prototype: Demonstration of embedded camera prototype at
CES


PICO PROJECTORS
-- Optoma PK100: (HVGA); $199; Available at Amazon.com
-- Optoma PK101: (HVGA); $229; Available at Amazon.com and Apple Stores
-- WowWee Cinemin Swivel: (HVGA); $299; Available at Amazon.com,
Brookstone


PICO PROJECTION MEDIA PLAYERS
-- Foryou Media: (WVGA); Availability in China to be announced
-- JCO-Hite: (HVGA); Availability in China to be announced
-- Optoma PK102: (HVGA); $249; Available at Amazon.com and Apple Stores
-- Optoma PK201: (WVGA); Availability to be announced
-- Optoma PK301: (WVGA); Availability to be announced
-- Samsung SP-H03: (WVGA); Availability to be announced


GAMING/MUTLIMEDIA
-- Brightboxe: (WVGA); $199; Available at select Target stores


NOTEBOOK COMPANION
-- HP Notebook Projection Companion: (SVGA/480p); Availability to be
announced


MULTIMEDIA POCKET PROJECTORS
-- LG HS200G: (SVGA); $499; Available at online retailers
-- LG HX300G: (XGA); Availability to be announced
-- Samsung SP-P410M: (SVGA); Available at online retailers